Saundarya Rastogi
Turning consumer insights into impactful marketing strategies at the intersection of creativity, business, and culture.
Professional Summary
Who I Am
Marketing enthusiast with a Master's in International Business and hands-on experience in market research, business development, brand storytelling, product strategy, campaign execution and cross-functional coordination.
Skilled at crafting engaging narratives, analysing consumer insights, and supporting go-to-market strategies that connect with diverse audiences. Passionate about building brands that resonate - by blending creativity, business acumen, and a deep understanding of what makes people tick.
Current Goal
Actively seeking a Marketing Internship to contribute to creative, data-informed campaigns that drive visibility, engagement, and real-world impact.
Experience
Business Development Associate
NS Mint Products Pvt Ltd
- Supported product go-to-market strategy, enhancing visibility through exhibitions and brand assets.
- Conducted market and competitor research to guide product positioning and identify growth areas.
- Collaborated with logistics and QA teams to deliver product initiatives aligned with timelines and quality benchmarks.
- Synthesized user feedback and usage data to support service improvements and refine the customer experience.
- Monitored product KPIs to ensure alignment with business objectives and user outcomes.
- Co-led Krishak Unnati Sammelan, introducing new distillation and cultivation tech that improved user adoption by 20–25%.
Drove sustainability efforts with supply chain partners, boosting brand reputation and increasing overall company visibility.
Product & Brand Representative
Fragrances and Flavours Association of India Conference
- Led end-to-end planning of the company's exhibition booth, from design to customer interaction.
- Applied agile iterations during the event to optimize user engagement with product demos.
- Interacted with industry leaders to collect feedback, practice storytelling, and communicate product value.
Successfully represented the brand at a major industry conference, establishing valuable connections with key stakeholders.
Accounting Intern
NS Mint Products Pvt Ltd
- Analyzed financial trends to identify revenue growth and cost-optimization opportunities.
- Maintained balance sheets, journal entries, and reports, improving financial accuracy and process efficiency.
- Worked with internal stakeholders to align finance operations with broader business goals.
Improved financial reporting accuracy and identified cost-saving opportunities through detailed analysis.
Skills
Product & Business Skills
- Product Lifecycle Support
- Market Research & Competitive Analysis
- Go-to-Market Strategy
- Customer Journey Mapping
- Strategic Roadmap Contribution
Analytical & Technical Skills
- Data Analysis (Excel, Google Sheets)
- Email Marketing & Social Media Metrics
- UX Awareness
- Basic Graphic Tools
Communication & Leadership
- Stakeholder Management
- Team & Project Coordination
- Event Planning & Product Promotion
- Content Creation & Copywriting
Professional Proficiency
Additional Capabilities
Communication
Written & Verbal
Problem Solving
Creative & Analytical
Adaptability
Flexible & Resilient
Time Management
Efficient & Organized
Education
Bayes Business School
2022 – 2023City, University of London
MSc International Business (Merit)
Focus Areas
Global Strategy, Entrepreneurship, Supply Chain Management, and International Management
Key Achievement
🏆 Winner, Start-up Pitch Competition – Developed and pitched a digital solution to a panel of investors
Gargi College
2019 – 2022University of Delhi
B.Com
Relevant Coursework
Marketing, Business Strategy, Financial Management
Leadership Role
President, Students' Council (2021-2022)
Directed major events and cross-functional coordination among college societies and departments.
Certifications & Achievements
Branding & Design Virtual Experience
Sydney Romantics (2025)
Startup Pitch Winner
Bayes Business School (2023)
Emerging Leader Award
Gargi College, University of Delhi (2022)
Accounting Analyst Offer
Optum Healthcare (2022)
Academic Excellence
100/100 in Class XII Economics; Top 3 in class
Projects
Student Trustee
2022 – 2023Bayes Business School Students' Union
Represented 2,000+ students in governance, budgeting, and policy decisions while ensuring transparency across all student-led initiatives.
Led committee reviewing student proposals and resource allocation
Improved transparency in fund allocation across student initiatives
Created framework for evaluating proposal impact and feasibility
President, Students' Council
2021 – 2022Gargi College
Directed major events and cross-functional coordination among college societies, managing stakeholder communication and crisis resolution.
Spearheaded the planning and execution of the college's largest cultural events, increasing student participation by 30% through targeted outreach and streamlined coordination.
Coordinated with 15+ student societies to streamline collaboration for festivals and academic events through effective communication and resource sharing.
Served as primary liaison between students, faculty, and administration—advocating for student needs, resolving conflicts, and ensuring inclusive decision-making.
Contact
Let's connect about Product Management opportunities. I'm passionate about building user-centric solutions that drive business growth.
Contact Information
Phone
+91 9997197555Location
Available for remote work and relocation